About Us

San Francisco Bay Area native Simona “Mo” Semu found lifting through a lifelong friend in 2013. A few years later, he began training with legendary coach Jim Schmitz at The Sports Palace, and that’s when he fell in love with the sport. His passion led him onto competition platform soon after, and in 2019, he started coaching weightlifting. Weightlifting and Jim’s advice and wisdom helped him through some dark times and taught him some valuable lessons. One saying that resonates till this day with him “you’ll get better kilo by kilo”. And when he founded his company in 2021 it was named “Kilo By Kilo” to pay tribute to his coach, mentor and friend. Today, Mo brings this motivation to others through his business, helping them improve and reach their goals day by day, step by step, and kilo by kilo.